12 Days to the 12th
Purpose of the Project:
For International Youth Day, we partnered with UNESCO San José, and with the support of other organizations, to develop a campaign to draw attention to 12 themes related to youth through videos for social networks to publish over the course of 12 days.
On August 12, International Youth Day is celebrated around the world in order to promote the role of youth as an essential partner in the processes of change as well as to generate a space for raising awareness about the challenges and problems they face.
In this context, the regional office of UNESCO San José, with Impacto Digital, launched the campaign “12 days to the 12th”. This campaign uses videos for social networks to make a youth-related theme more visible during each of the first 12 days of August.
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