It's Work, It's Not Help
Purpose of the Project:
A campaign that seeks to make visible the rights of domestic workers, the responsibilities of their employers, and strengthen the dialogue between the two.
Allies:
Project Description:
Although domestic workers play an extremely important role for the population, providing care to homes and people, they have been one of the sectors most affected by the economic and health crisis caused by COVID-19.
It is estimated that there are more than 1,300,000 people engaged in domestic work in Argentina, of which more than 98% are women. According to data from the first quarter of 2020, they represent 16% of the total employed. In turn, most of them are also in charge of household chores in their own homes, on an unpaid basis, and almost half perform the role of the main economic supporter of their household. Furthermore, in our country, three out of four domestic workers are not registered, which implies that they work informally and cannot access their rights.
With these objectives in mind, we had meetings with union representatives to learn more about the two audiences we wanted to address: domestic workers and their employers.
Thus, we created a web page to offer informative content on the most frequently consulted topics: at-risk groups, protection elements, occupational hazard insurance and coverage; current regulations, category change, salary adjustments and complaints; layoffs, working conditions, registered work, and rights. We also made two videos, one aimed at each audience, where we sought to transmit this information with rigor and precision, but in an accessible way.
Process:
Problem
Three out of four domestic workers are not registered, which implies that they work informally and cannot access their rights. This vulnerable situation worsened during the pandemic.
Creation
We had meetings with union representatives to learn more about the two audiences we wanted to address: domestic workers and their employers.
Production
We created a web page to offer informative content on the most consulted topics. Additionally, we created two videos, one aimed at each audience, where we sought to transmit this information with rigor and precision, but in an accessible way.
Result
The campaign was broadcast by the main unions in the sector, covered by more than 80 national news sources, and reached more than 900 thousand people.
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